The Wonder of Christmas

Annual Christmas Appeal – Saint Vincent de Paul

The wonder of Christmas means something different to everyone.
But for many families, that “wonder” comes with a difficult question — how will we make ends meet?

To bring this reality to life, we brought Paudie Maloney to St. Stephen’s Green Shopping Centre, where he spoke with the public about what Christmas really means to them. Their stories, warm, honest, and often emotional, helped highlight the contrast between festive excitement and the quiet struggles many face during the season.

This simple, human approach helped the SVP Christmas Appeal connect with audiences in a relatable, heartfelt way.

Credits

Agency: Forsman & Bodenfors
Executive Creative Director: Damian Hanley
Junior Art Director: Rachel Furlong
Junior Copywriter: Ava Power
Agency Head of Production: Brian Daly. Senior Client Manager: Alvy Burke

Production Company: Rubberduck Producers: Eoghan Ryan Jenni barry duke

Production Co ordinator: Therese Mannion

Director: Ted Endo

Host: Paudie Maloney
Client: Saint Vincent de Paul (SVP)